We’re not the partner who will do just what you ask.
We are the type of partner who will challenge and won’t hesitate to bring a new perspective, where we always take responsibility and own the outcome.

Clemenger Field Marketing is driven to deliver outstanding performance for our partners by harnessing and developing outstanding people ready to exceed in the evolving retail environment.

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We drive, enable and enhance our partners sales and brand experience by delivering unparalleled Field Marketing activation through strategic and tactically planned activity.

Sales Teams

Sales Representatives

We deliver territory sales

We provide trained dedicated sales representative solutions. We thrive as an extension of your business by providing sales professionals focused on owning the territory sales results and relationships. We specialise in independent grocery, pharmacy, liquor and hardware.

In store Assisted Sales

We deliver in-store sales

We provide on brand trained sales ambassadors to drive your in-store sales.  Our solutions are tailored to your brief utilising our extensive knowledge of the retailers to maximise the return on investment of both   demonstrators and in-store sales consultants. 

Sales Trainers

We train retail floor staff to effectively sale your product

We provide in store sales trainers to introduce and provide retail floor staff with all the key product information to effectively sale your product to shoppers.  We deliver our training via one to one, group, trade shows and via online.

Merchandising Teams

Stock on Show

We get your products on shelf

We ensure your product is on shelf. Our team stock fill, complete system inventory checks and orders as well as manage stocks returns. We service all major channel including chain grocery, independent grocery, pharmacy, consumer electronics, liquor, hardware, mass merchants and convenience.

Promotions & Displays

We set up product promotions and displays

We ensure your promotions and displays are compliant and visible store by store. We seek prime store locations, execution to defined visual standard and maximised by sufficient stock weight.

Planogram Implementation

We execute planograms and shelf relays

We manage and execute all shelf and fixture changes inclusive of minor planograms, category relays and fixture changes.

Mystery Shopping

Mystery Shopping & Auditing

We provide actionable insights into the shopping experience

We deploy mystery shoppers (or auditors) to provide actionable insights to drive your customer experience.  Our mystery shoppers are profiled matched to the scenario.  Our reporting includes alerts, leader boards and campaign summaries. We provide both tactical campaign and on going strategic campaign solutions.

Voice of Customer

We help you listen to your customers

We capture and analyse customer feedback to identify emerging themes and trends.  We can integrate your existing feedback channels or create new voice of the customer opportunities

Shopper Surveys

We provide quick turnaround insights from our shopper panel

We have over 5,000 people in our shopper panel.  We can quickly deploy surveys to give you insights to help you understand your customers mindset, needs, wants and expectations.  We focus on quick turnaround and cost effective research requirements.

Partner Services

Sales & Account Management

Specialist sales and account management

Our fully integrated partner delivers specialist sales and account management for independent grocery, inclusive of Metcash national and state offices, multi-site operators and vendor-managed inventory planning, field sales and merchandising, finance, claims administration, orders, billings and shipments, warehousing and fulfilment.

Point of Sale Logistics

Specialist POS fulfilment

Our fully integrated partner delivers national POS storage, co-packing and kitting, sampling and promotional fulfilment, distribution and freight management as well as event asset logistics.

Warehousing & Distribution

Specialist National Warehousing & Distribution

Our fully integrated partner specialises in complex handling and rework, EDI and transport management, including D2C in state-of-the-art facilities across all Australian capital cities.

*Shopt – Digital Retail Servicing

A sales rep…. In an app!  *Shopt is a direct and cost-effective link to Independent Retail.

Combining innovation and expertise, *shopt is a proprietary technology on-device app that extends the reach and return of retail servicing.  For brands, it’s a fast, cost-effective way to reach and engage directly with a national footprint of stores, with investment into sales-driving behaviours and outcomes.  For independent retailers, it acts as a gateway to access deals, new product information and cash rewards, direct from major brands.  It’s a “rep in your pocket”, an “Uber for retail” with great offers from great brands all in one place.


The guiding principle for Clemenger Field Marketing has always been Outstanding People, Outstanding Performance. We believe people are at the heart of delivering high performance, driven through culture, connectivity and a commitment to our partners.

Gerard Feehan
Group Managing Director

I am very proud we are able bring people together who have a genuine commitment to be their best and welcome them into our supportive and learning based culture to deliver Outstanding Performance for our clients.

Bruno Maurel
Executive Chairman

It is so rewarding supporting and coaching our team to be their best, as part of a team, working together to deliver Outstanding Performance for clients.

Colin Brown
Program Director

I am inspired and motivated each and every day, with my team, to design, plan and deliver the Outstanding Performance for our clients.

Maria Papaiacovou
Program Director

I am energised to create a connected and committed culture where we work together, for our client partners, delivering Outstanding Performance every day.