ClemsFM helps PlayStation deliver outstanding PS5 launch in ANZ


Marking nearly 17 years of partnership, the ClemsFM team were proud to play an instrumental part in PlayStation’s ground-breaking PS5 console launch 12 November 2020. Both businesses worked closely to first develop and then adapt their plans numerous times in light of the challenges presented by COVID. The team successfully executed new visual merchandising assets and in-store relay changes across multiple retailers across Australian and New Zealand in time to make PS5 the biggest console launch ever for PlayStation. The console remains the hottest item on Santa’s wish list this Xmas and the ClemsFM team looks forward to continuing its partnership into 2021 and beyond to ensure that PlayStation remains the market leader in the video games category.