The national Afterpay ‘Bondi Mint’ brand refresh went live this week with over 34,000 retail stores across Australia being visited over 4 weeks to hand over and set up more than 650,000 visual merchandising assets.
At the end of week one, 4 days into the execution, we are really pleased to report that over 10,000 stores have been visited, delivering over 99% compliance.
Retailers have overwhelmingly welcomed the new branding and appreciated the passion and friendliness of our field team members who have done an amazing job.
This is one of the biggest tactical merchandising executions ever undertaken by Clemenger Field Marketing. Team work at its best! We are incredibly proud to be partnering with such a dynamic and progressive Australian business.
Only 24,000 stores to go!